As the pioneers of "wizard rock" (indie rock that draws most, if not all, of its inspiration from J.K. Rowling's Harry Potter series), Harry and the Potters quickly became stars among readers and rockers alike after forming in Massachusetts in 2002. The group's genesis was improvised by brothers Paul DeGeorge and Joe DeGeorge at a casual backyard concert hosted by Paul, who had intended to showcase some of the bands on his independent label, Eskimo Laboratories. When the bands all canceled, Paul quickly wrote some Potter-related songs and recruited Joe to perform them with him. The act was an unexpected hit, and the DeGeorge brothers decided to soldier on with the quirky project. They developed on-stage personas -- in keeping with their respective ages, Paul portrayed Harry Potter in Year 7, while Joe depicted Harry during Year 4 -- and began dressing in the manner of Hogwart's students with crew-neck sweaters, ties, and glasses.